The Rise of Web3 and its Implications for Personalisation
Updated: May 15
26 April, 2023
In this blog post, we discuss the implications of Web3 on personalisation and why it matters.
A New Frontier
The world of digital marketing is constantly evolving, and with the rise of Web3, we are on the cusp of another major shift. As we move away from centralized systems and towards a decentralized web, businesses will need to adapt their marketing strategies to keep up with the changing times.
Web3 and Data Collection
The current digital landscape relies heavily on third-party cookies for data collection, allowing marketers to target specific audiences with personalized content. However, with Web3, data collection and privacy will change. Consumers are likely to be more protective of their data, and marketers will need to find new ways to gather information while still respecting privacy. With data being more decentralized and secure, marketers will need to rethink how they collect and store data, which could impact how marketing is targeted and personalized.
User Experience and Engagement
One of the benefits of Web3 is the improved user experience. Increased decentralization and privacy will make the internet a more personal and tailored experience for users. The use of blockchain and augmented reality/virtual reality will change how people interact with the online world, creating new opportunities for engagement. Marketers will need to rethink their digital marketing strategies to reach and engage customers effectively.
Marketing Strategies and Opportunities
The impact of Web3 on digital marketing will require marketers to update their strategies to meet new challenges and opportunities. With third-party cookies no longer available, marketers will need to leverage a variety of user data sources to create more personalized and targeted content. The rise of Web3 also creates new opportunities for diversified online selling outlets. Brands and fashion companies must follow their consumers and engage with them on different platforms. Personalization will become a crucial digital commerce enabler within the context of the customer experience. The Oasiis Insights Advantage
At Oasiis Insights, we understand the challenges that businesses face with the rise of Web3. Our SaaS growth tool provides personalized campaigns that leverage customer web3 wallet data, boosting engagement and sales. By using our platform, businesses can stay ahead of the curve and take advantage of the opportunities presented by Web3.
Web3 is ushering in a new era of digital marketing, where personalization and user experience are key. As the landscape changes, marketers must be willing to adapt their strategies to meet new challenges and opportunities. With the right tools and approach, businesses can take advantage of the benefits of Web3 and stay ahead of the competition. Oasiis Insights is here to help businesses achieve this goal and thrive in the new world of digital marketing.
Oasiis Insights is a SaaS growth tool for brands, merchants & marketplaces that increases revenue through boosting engagement and sales by creating personalized campaigns from customer wallet data